As a UX/UI Designer with a background in audiovisual production, I specialize in visual storytelling and user-centered solutions. Currently pursuing a Master's in Interaction Design and User Experience at UOC, I blend creativity with data-driven insights to design intuitive and engaging digital products.
My background in advertising and audiovisual production gives me a unique perspective, blending artistic vision with technical proficiency. I thrive in collaborative environments, leveraging strong communication and problem-solving skills to deliver impactful solutions.
Projects
About
Over the past seven years, I have managed end-to-end photography and animation projects, developing a strong foundation in visual communication, project management, and creative content production.
My professional journey includes diverse roles such as Communications Manager, Graphic Designer, and TV Producer. In these positions, I've developed and executed digital strategies to elevate brand reputation, coordinated creative projects, managed media relations, and supervised production processes.
My educational background includes a degree in Advertising and Public Relations, complemented by studies in Audiovisual and Media Production. These disciplines have provided me with a robust foundation in visual communication, market research, creative problem-solving, project management, and analytical skills—all of which are invaluable in understanding and designing for user needs in UX design.
Experience
Freelance
Photographer & Animator
1.FM AG
Communications Manager
Jan 2015 – Jan 2017
Zug, Switzerland
Now Communications
Graphic Designer Trainee
Jan 2014 – Jul 2014
Basel, Switzerland
Vamos Scotland
Festival Assistant
Apr 2013 - Nov 2013
Edinburgh, Scotland
Skills
Visual Storytelling
Product Design
UX Research
Information Architecture
Wireframing
Audiovisual Production
Photography
Interests
![Paper hummingbirds](https://framerusercontent.com/images/hSSyz6mNFgalBKkBTMHP45VX6g.jpg?lossless=1)
![Books](https://framerusercontent.com/images/AIP8oVl3mfOm1pMRmbeqFSzLI5M.jpg?lossless=1)
![Agueda Peña with her bike](https://framerusercontent.com/images/6LHRe4jKl9SzO1DIcjZJC16suk.jpg?lossless=1)
![Map of Southeast Asia](https://framerusercontent.com/images/2qgqN4l3UAjdXJ6eqk4krePQHq4.jpg?lossless=1)
![Daftpunk show at Razzmatazz](https://framerusercontent.com/images/yokFSc2tyUPKKhzUx0jOLjGME.jpg?lossless=1)
![Matosinhos natural swimming pool](https://framerusercontent.com/images/H5u0jSXF9Ku4eovwnQTY4CeJ1Ao.jpg?lossless=1)
![Portuguese architecture](https://framerusercontent.com/images/rgLemI3PRFBVne5W1yisXVQB08.jpg?lossless=1)
Get in touch
Have a project in mind or looking to hire?
Drop me a line at contact@aguedapenha.com. Based in Barcelona, I offer flexible, remote-friendly services. Let’s connect and bring your ideas to life!
![Agueda Peña in the studio](https://framerusercontent.com/images/PZULomTCPf4Sx1y2VBUUEwsniY.jpg)