T: by Tetesept
Overview
Commissioned by Merz Schweiz for their wellness brand T: by Tetesept, I created a series showcasing bath gels, bath salts, and liquid soaps. This series strategically emphasizes product ingredients through repeated elements, crafting a visually engaging pattern designed to stand out on social media. Additionally, as part of a campaign for Valentine's Day and Mother's Day, I produced stop-motion animations, including one where twenty-three hearts come together to form a larger heart, evoking the sensation of a heartbeat.
Process
I was given the creative freedom to design the concept and aesthetic of the campaign, with the only requirement being that it evoke the ingredients and bio-friendly nature of the products. I utilized papercraft techniques to blend two- and three-dimensional elements seamlessly, enhancing the visuals with layered paper sheets that created depth and subtle shadows. For the bath salts, I specifically crafted a tranquil bathing scene, incorporating elements like foam and water droplets to convey a serene and immersive experience.
