Asian Sensation
Overview
Asian Sensation is a campaign created by Rex to promote a series of cocktails infused with iconic Wissotzky tea blends. They partnered with four leading Asian restaurants in Tel Aviv, a city quickly gaining recognition as an international cocktail capital due to its bars and chef restaurants known for serving uncompromisingly high-quality drinks. Together with their expert mixologists, they crafted seven Asian-inspired cocktails with tea infusions.
Process
I was commissioned to create a couple of images and a set design made of paper. Granted complete creative liberty, I conceptualized set designs and elements that pushed the boundaries of paper art, drawing inspiration from tropical landscapes to visually represent the exotic and refreshing nature of the cocktails. Additionally, I experimented with smoke effects in the background to add depth and enhance the overall atmosphere.